For those that don’t know, I went back to college late in life and in 2007, I earned my Bachelor’s Degree in Business with an emphasis in Marketing. I decided to go back to school because, as most of us would agree, we want our kids to have it better than us and we want to help them succeed. I know this was the same for my mother and her mother for her and so on and so on.
Anyway, in 2002, Christina and I had a beautiful baby girl, Morgan. I really wanted an athletic young boy, but as we all know, God has a sense of humor and we got Morgan. This is a story for another time, so I digress. I wanted to be able to tell Morgan she really should go to college, but I didn’t think I could tell her this, if I didn’t do it myself, so off to college I went. I was (and am) very lucky to have such a supporting wife, who worked hard while I did just that, enrolled in college.
Now, to decide a major! This was actually a fairly easy decision to make. I had, at the time, been in veterinary practice management for about six years and I was able to market the businesses for which I worked fairly successfully. Problem was, I knew WHAT was working I just didn’t know WHY it was working. I figured I could probably improve what I was doing if I could figure out the specifics of marketing techniques; so in 2003, off to college I went.
In 2007 I graduated the University of Houston – Clear Lake with my Bachelor’s Degree and was very excited to walk across the stage and receive my diploma in front of my wife, my mother and my four (almost five) year-old daughter. At the time I was in college, MySpace was starting out and was making ground, but by the time I graduated, Facebook was making a move that eventually would thrust them way beyond what MySpace was. Since then, we have seen Social Media sites explode on the scene; some of which, in addition to Facebook, include Twitter, Google+, LinkedIn, Instagram, Flickr, FourSquare, YouTube, Pinterest, Vine and SnapChat.
Because of the position I am in with Veterinary Practice Management, and the amount of marketing involved, I have become very familiar with the different Social Media Sites. I have tried to learn why they were originally created, how they are designed to be used and the best way to generate “buzz” about what we are doing in business. Beginning this month (May, 2014), I will be teaching a continuing education class at Alvin Community College in Alvin, Texas. If you are interested in attending this class, please visit the ACC Continuing Education/Workforce Training website and search for Beginners Marketing for Small Business. In this three hour class we’ll cover the major Social Media players, most listed above, and how to properly use them, as well as, website SEO basics, mobile website necessity, text messaging, mobile apps, guerrilla-style and more.
I’d love to see you there, and look forward to learning while I teach. I always find that I learn more when teaching than when I just study on my one. If you have any questions, please don’t hesitate to contact me at firstname.lastname@example.org. I’d love to hear from you.